Website Design
The Importance of a
Picking the Right Type of Website Designer
There are two types of website builders. There are the
techno geek programmers and the direct response marketers. A programmer
will usually build a very high tech site that really does nothing
for your business. And the marketer who can build you a direct
response website that gets your customers to take action right
now.
So the first thing you have to decide before choosing a website
designer is, what is the real purpose of your website? Obviously
it is to show people what your business is about and what you
have to offer. But isn’t the real reason you got a website in
the first place to increase your business?
Will a programmer build you a nice looking site with all kinds
of neat bells and whistles? With out a doubt they will. But once
the site is built what does it really do for your business? I
don't mean does it look professional. There are a lot of professional
sites that do not do a thing for the business. Is it helping you
get more business? It's easy and it's economical
Will a marketer build you a nice looking website that is professional?
Of course they will. But more importantly it will be a lead capture
system. Your site's goal is to sell your products and services
or capture visitor's information so you can follow up with them
until they do buy!
I'm sure your current webmaster will tell you they can add a lead capture
to your existing website….for a fee! But ask them, why didn't they do that
for you when they first built your website?
We can create you a professional looking lead capture website
or help you turn your existing site into a lead capture site.
Email Lead Capture
Most people have realized they need a web presence for their brick
and mortar business. Many don’t know that once their website
is online that they need to drive traffic to the website. Far fewer
understand that once a potential customer visits their website that
they need to capture that visitors email address thru an opt-in
box.
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Search Engine Optimization
Small business owners recognize the significance of an
online presence. How can a customer who is searching
for your product or service buy from you if they can’t find you?
Considering right now 70% of people are searching the Internet
for local products and services, making Internet visibility even
more important. Search Engine Optimization (SEO) is a key factor
in getting your website seen when customers search for you.
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Website Analytics
Website analytics is a science whose objective is to answer
questions such as, what pages do your customers spend
the most time on? Or the how many visitors your website gets and
where they come from. Helping you to understand how they navigate
your site. This information can be invaluable for tracking the
ROI of your website and Internet advertising.
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