Website Analytics

The Importance of Website Analytics

Website analytics is a science whose objective is to answer questions such as, what pages do your customers spend the most time on? Or the how many visitors your website gets and where they come from. Helping you to understand how they navigate your site. This information can be invaluable for tracking the ROI of your website and Internet advertising.

The problem with traditional advertising is it can be difficult to track the effectiveness of any one campaign. If you are using more than one type of advertising it gets even more difficult. In today's economic environment you have to know what your ROI is.

The same goes for your website. It is a business tool that is part of your advertising strategy. You need to know how well it is working and make changes accordingly. With the right website analytics you can find out not just how many people visited your site, but also how long they were on a particular page, where they are geographically located, what search engine they used to find you, and the search term they used when they found you.

You can get a monthly report in Excel format of all your web analytics for as little as $35 a month delivered to your email address.

Search Engine Optimization

Small business owners recognize the significance of an online presence. How can a customer who is searching for your product or service buy from you if they can’t find you? Considering right now 70% of people are searching the Internet for local products and services, making Internet visibility even more important. Search Engine Optimization (SEO) is a key factor in getting your website seen when customers search for you.
read more


Website Design

There are two types of website builders. A programmer will usually build a very high tech site that really does nothing for your business. Or a marketer who can build you a direct response website that gets your customers to take action right now.
read more