Welcome
Search Engine Optimization
Small business owners recognize the significance of an online
presence. How can a customer who is searching for your
product or service buy from you if they can’t find you? Considering
right now 70% of people are searching the Internet for local products
and services, making Internet visibility even more important. Search
Engine Optimization (SEO) is a key factor in getting your website
seen when customers search for you.
There are 2 ways of getting traffic to your business website. The first
and easiest way is to drive traffic to your site by having your website
address on all of your business literature and having it on all of your
offline advertising (business cards, invoices, printed ads, etc.). The second
way is to have traffic driven to your site by the search engines. Either by
PPC (pay per click) advertising or organic search results.
Organic search results are the ones everyone wants the most. Because you
do not have to pay for it. If your website is optimized properly for the search
engines, you will be listed in the organic search results.
How do you optimize for the search engines? There are many ingredients that
change as the search engines update their algorithms. The standard things you
must have are META Tags, Alt Tags, Back links, Site Map, well researched keywords.
All play a part in your site's search engine ranking.
Let us do an SEO analysis on your website and see how well it is optimized.
And give you suggestions on what to change.
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Email Lead Capture
Most people have realized they need a web presence for their brick
and mortar business. Many don’t know that once their
website is online that they need to drive traffic to the website.
Far fewer understand that once a potential customer visits their
website that they need to capture that visitors email address
thru an opt-in box.
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Website Design
There are two types of website builders. A programmer
will usually build a very high tech site that really does nothing
for your business. Or a marketer who can build you a direct response
website that gets your customers to take action right now.
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Website Analytics
Website analytics is a science whose objective is to answer
questions such as, what pages do your customers spend
the most time on? Or the how many visitors your website gets and
where they come from. Helping you to understand how they navigate
your site. This information can be invaluable for tracking the
ROI of your website and Internet advertising.
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